Property Link Estates Limited engage in real estate development,
brokerage, and management.Property Link Estates is a real estate investment firm
positioned to deliver a cutting edge and competitive real estate
solutions to our valued clients.
The following graduate job position exist in Property Link Estates Limited
Social Media/Digital Marketing Specialist
Job Description
- Design, create and manage promotions and Social ad campaigns
- Compile report for management showing results (ROI)
- Send out correct and up to date newsletter to various target markets on a monthly basis
- Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
- Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.
- Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
- Monitor trends in Social Media tools, applications, channels, design and strategy.
- Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
- Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Send out monthly newsletter to appropriate target market.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- Manage Social Media marketing campaigns and day-to-day activities including:
- Create relevant content to reach the company’s ideal customers
- Create, update and manage all published content (images, video and written)
- Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
- Develop and expand community and/or blogger outreach efforts.
- Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
Desired Qualities
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
- Demonstrable social networking experience and social analytics tools knowledge.
- Adequate knowledge of social networking sites and functions.
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organisational ability
- Fluency in English
- Bsc in Communications, Marketing, Business, New Media or Public Relations.
- Experience including but not limited to Facebook, LinkedIn, Google+, Google Communities, Twitter, YouTube, and Instagram.
- Knowledge of social media and analytics software (Hootsuite, Twitter and Facebook Insights etc)
- Working knowledge of social media paid advertising campaigns including Facebook, Linkedin and Twitter.
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